“If I were not a physicist, I would probably be a musician. I often think in music. I live my daydreams in music. I see my life in terms of music.” ― Albert Einstein
Welcome to ARO»Rocks. If you’re looking for anything other than mesmerizing rock video with powerful messages, sorry: You have come to the wrong site.
ARO is a simple concept. It stands for Animated Rock Opera. It’s my own idea, though not a unique one: I dreamed it up four long years ago when I first started building my DDRL, an acronym for Dream Digital Rock Library.
My vision was to build an iTunes library with rock videos of every single song I’ve ever loved, an ambitious project since I’ve been an avid rock music fan since the age of 6 or 7 (circa 1957: I was born in June 1950). My first setback almost nipped my dream library in the bud: I found that most of my favourite tunes had no compelling visual accompaniment on YouTube, which, in case you haven’t realized yet, is the greatest source of free music videos on the planet. (Hoping to make arorocks.com a streamlined version.)
Those who had gone before were not nearly as fussy about what the viewer sees onscreen while the music’s playing. I needed a plan that would blow everything else out of the cluttered oceans of audio-visual rock. The ARO, aka “Arrow,” was my solution.
YouTube contains a universe of animation, some of the best being the work of budding art students learning the basics and intricacies of the skill-set. My AROs are an exercise in matchmaking: overdubbing (mostly) student animations with favourites past, present and future faves from what has become the soundtrack of my life. They range from vaguely interesting to riveting to heart wrenching.
arorocks.com is a showcase of what I’ve created since the Spring of 2013, when my Dream Digital Rock Library obsession first took hold and pretty much took over my life. This website has been a well-kept secret so far. Although I’ve been a webmaster and journalist most of my professional life, I made the poor choice of creating static pages when first lauching the site at the beginning of the year. Speed was my prime concern: I was anxious to show off my animated rock “masterpieces.”
I’m redesigning for the next month or so, using a content management system (CMS) called Drupal (drupal.org). Hey, if it’s good enough for Lady Gaga…
Keep checking back often, because we’ll be publishing new content on the fly as I learn this brand-new (for me) website-building CMS.